Four engagement models. One operating principle. The firm is the principal — we are accountable to you.
Monthly retainer covering the firm's relationship-management function — organising the firm's existing network, dormant-client care and reporting, designed to operate within BCI norms. The most common starting point.
Defined scope, defined timeline. A recruitment drive, a PR campaign, an ops audit — start-to-finish delivery against agreed outcomes.
Part-time, embedded operations and admin management for growing firms that aren't yet ready for a full-time COO.
Partner-level strategy sessions on positioning, growth, practice area mix and firm structure — as needed.
We sign with the firm, we report to the firm, we are paid by the firm. No middlemen between us and the partner who owns the work.
Before any work starts, we write down what we're doing, what we're not doing, and what "done" looks like. The first email we send isn't a pitch — it's a scope.
Every engagement starts with an NDA. Firm operations, BD data, personnel matters and partner conversations stay inside the firm.
Where we touch personal data — candidates, prospects, employees — we handle it under the Digital Personal Data Protection framework with documented practices.
If we see a firm-level risk or opportunity, we flag it. That's the job. The good business partner is the one who tells you before, not after.
Some engagements are better served elsewhere — by an in-house hire, a specialist firm, or a different model. If we're not the right fit, you'll know in the first conversation.
No. Marketing is one slice of one pillar (PR). CTD covers the full business function of a law firm — BD, HR, PR, Ops and Strategy — and is built around the law-firm operating model. We are not generalists who happen to take legal clients.
Never. Personal networks are sacred. Our job is to give the firm structure for nurturing the relationships it already has, running alongside the partners, not on top of them. The partners remain the only voice that ever speaks to a client or referrer.
We sign an NDA before the discovery call. Inside an engagement, we only see what the firm chooses to share with us. Matter content is rarely needed — we work on the business around the matters, not inside them.
From solo and boutique practices up to mid-market partnerships (roughly 5 to 80 lawyers). Big-Law-sized firms typically have in-house equivalents; we exist for everyone below that line.
Yes — and most firms do. The most common starting point is BD or HR. Once the first workstream proves itself, firms typically expand to adjacent pillars over time.
It is designed around them. Advocates cannot solicit work or advertise, directly or indirectly — and nothing we build asks a firm to. Our BD work is organising and maintaining the firm's existing relationships — staying present with the clients, alumni and referrers who already know the firm — never sourcing or soliciting new clients. Our visibility work is thought leadership, earned editorial coverage and directory submissions — categories the framework itself recognises. If a tactic would require the firm to solicit, we don't run it. That discipline is the reason firms retain us rather than a generic agency.
Fixed monthly retainer for ongoing pillars (BD, HR, fractional firm management), fixed project fee for defined scopes (recruitment drives, PR campaigns, ops audits), and hourly only for ad-hoc strategic advisory. No surprise invoices.