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Case Studies

Eight things that broke
— and how we’d have caught them.

Anonymised, composite vignettes from the Indian legal market. Each one is a real pattern we have seen multiple times. Each has a structural fix. Click any case to read the full breakdown.

01 · BD Collapse

The rainmaker walked. And took 38% of the book.

Mid-market Mumbai corporate firm · 22 lawyers · 11 years

Impact: ~40% of book · Share of firm revenue at risk on partner exit
02 · POSH Exposure

We did not have a valid ICC. We did not know.

Delhi disputes boutique · 14 lawyers · 6 years

Impact: Material · Statutory exposure + reputational + lost government work
03 · Hiring Disaster

We hired three associates. None lasted six months.

Bengaluru PE/VC boutique · 9 lawyers · 4 years

Impact: 6–9 mo · Months of revenue-equivalent leakage per hire failure
04 · Reputation Vacuum

A competitor took our biggest client. We never even knew they were pitching.

Mumbai corporate-commercial firm · 28 lawyers · 14 years

Impact: ~25% · Share of firm revenue lost to a more visible competitor
05 · Operational Breakdown

Our cycle time tripled. Nobody knew until clients complained.

NCR full-service firm · 35 lawyers · 17 years

Impact: 22 → 71 days · Avg matter cycle time, measured for first time during audit
06 · DPDP Exposure

Our candidate database was on a partner's personal Gmail.

Hyderabad IP boutique · 11 lawyers · 7 years

Impact: Up to 4% of group turnover · Statutory DPDP exposure per breach
07 · Stagnation

Five years. Same client mix. Same revenue. Same partners doing the same work.

Pune corporate firm · 18 lawyers · 9 years

Impact: 0% growth · Real revenue growth over five years, inflation-adjusted
08 · Integrated Engagement

In three months: a pipeline, an HR function, and our first thought-leadership article.

Composite outcome · how CTD typically starts

Impact: 3 months · Typical timeline for first measurable outputs
Don’t be Case Study Nine

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