Composite outcome · how CTD typically starts
A growing corporate law firm engages CTD across BD, HR, and PR. Month 1: audits across all three pillars; immediate POSH compliance fix; revenue-concentration analysis; LinkedIn editorial calendar built. Month 2: target client list built and approved; first associate role profile written; first partner byline published. Month 3: first outreach meetings booked; new associate onboarded with a 30/60/90 plan; second partner profile piece live in trade press. Monthly reporting starts.
One accountable contact across the three pillars. Shared firm context — we don't re-brief anyone. Cross-pillar reporting — the BD pipeline knows what the PR engine is producing. And the partners stay out of the operational weeds: they show up to client meetings already warmed up, hire associates already pre-screened, and read about themselves in a trade journal they didn't have to pitch.